Friday Box Office: 'Apes' Still Rising To #1, 'The Help' Strong #2, 'Final Destination' #3, '30 Minutes Or Less' #4, 'Glee 3D' Weak #6

FRIDAY PM: Here's the North American box office. Full analysis and refined numbers coming: 1.Rise Of The Planet Of The Apes (Fox) Week 2 [3,691 Theaters] Friday $7.8M (-60%), Estimated Weekend$26M, Estimated Cume$104M 2. The Help (DreamWorks/Disney) NEW (Wed opening) [2,534 Theaters] Friday$7.5M, Estimated Weekend $22M, EstimatedCume $32M 3.Final Destination 5 - 3D (New Line/Warner Bros) NEW [3,155 Theaters] Friday $7.3M, Estimated Weekend $18M 4.30 Minutes Or Less (Sony) NEW [2,888 Theaters] Friday $4.5M, Estimated Weekend $13M 5. The Smurfs (Sony) Week 3 [3,427 Theaters] Friday$3.7M, Estimated Weekend $13M, Estimated Cume $101M 6.Glee - 3D (Fox) NEW [2,040 Theaters] Friday $2.8M, Estimated Weekend $7M 7. Cowboys & Aliens (DreamWorks/Universal) Week 3 [3,310 Theaters] Friday #7 $2.1M, Estimated Weekend $7M, Estimated Cume $80.8M 8. Crazy, Stupid, Love (Warner Bros) Week 3 [2,635 Theaters] Friday $2.1M, Estimated Weekend$7M, Estimated Cume $55.3M 9. Captain America (Marvel/Disney/Paramount)Week 4 [2,835 Theaters] Friday $1.9M, Estimated Weekend $6.5M,Estimated Cume $156.2M 10. The Change-Up (Universal) Week2 [2,913 Theaters] Friday $1.9M (-60%), Estimated Weekend $6M, EstimatedCume $25.5M