Lawrence O'Donnell and Erectile dysfunction Schultz Swap Places on MSNBC Schedule

NY -- Lawrence O'Donnell and Erectile dysfunction Schultz will switch places around the MSNBC schedule. Beginning Monday, March. 24, The Final Word With Lawrence O'Donnell will return to 10 p.m., as the Erectile dysfunction Show will lead from the evening at 8 p.m.our editor recommendsLawrence O'Donnell Under Fire for Herman Cain Interview (Video)Keith Olbermann Out at MSNBC Lawrence O'Donnell Gets Control TimeslotKeith Olbermann's Current Television Show to Air Opposite MSNBC's Lawrence O'Donnell (Report) The announcement came Wednesday from MSNBC leader Phil Griffin who noted inside a statement the swap will "strengthen the flow in our programming through the evening." COVER STORY: The Confessions of Keith Olbermann He added that because the title of O'Donnell's show indicates, The Final Word "goes following our programming day, attentively overall the day's political dialogue." The Rachel Maddow Show, which is just about the network's greatest-ranked show because the departure of Keith Olbermann last The month of january, will remain put at 9 p.m. PHOTOS: Keith Olbermann's Famous Feuds The Final Word opened within the 10 p.m. time slot but was knocked to eight p.m. when Olbermann abruptly left. And the choice to move it to eight p.m. was somewhat rushed, because of the character of Olbermann's departure. Since moving to eight p.m., O'Donnell has lost ground within the rankings since. Meanwhile CNN last August moved Physical Violence Worsens, the network's greatest star, in to the 8 p.m. time slot. COVER STORY: Rachel Maddow: How This Wonky-Tonk Lady Won TV And September would be a competitive month though MSNBC ongoing to out-rate rival CNN for that lately came to the conclusion third quarter, CNN eked out a rankings win within the 25-54 demographic for that month of September, topping MSNBC 219,000 audiences to 207,000 in primetime (excluding rankings for just one Republican debate each). MSNBC associates say moving The Final Word to 10 p.m. continues to be up for grabs for sometime because the show was created because the clean-up hitter within the selection. It will likewise imply that O'Donnell, who shuttles back-and-forth between NY and the home in La, will return to a four day per week schedule because the network airs longform programming Friday's at 10 p.m. But O'Donnell will anchor his show five nights per week throughout our prime political season. Related Subjects MSNBC CNN Physical Violence Worsens Lawrence O'Donnell